What separates a good coach from a master?

Behind the Coaching Breakthroughs: What Master Business Coaches Do Differently

You're already a good coach. Your clients get results. So why does the leap to master feel further away the closer you get?

After thirty years coaching CEOs and leadership teams across four continents, Sharn Rayner found that the coaches who break through aren't working harder or relying on better instincts. They work from structure: frameworks designed to be adapted, made your own, and used to build a practice that is both genuinely profitable and worth being proud of.

This book hands you that structure: practical tools for sharpening your positioning, pricing your work with confidence, and turning each coaching conversation into measurable, lasting change. Take them as they are, or make them yours. Every one has been tested in real client work, with real clients and real outcomes.

If you've ever worried that frameworks flatten the human craft of coaching, Rayner argues the opposite. Used well, they don't replace your presence and judgment. They sharpen them, helping you see patterns faster and guide clients to insight with more precision.

The coaches who plateau keep refining what they already do. The ones who break through change what they're working from.

Available on Amazon, print and Kindle, from 14 July 2026.