What separates a good coach from a master?

Behind the Coaching Breakthroughs is the playbook for experienced coaches ready to grow a profitable, values-driven practice - and deliver lasting results for clients. From thirty years across four continents, Sharn Rayner distils what master coaches do differently.

★ #1 Bestseller Behind the Coaching Breakthroughs book cover by Sharn Rayner

30 Years 4 Continents Former CEO, Coaching CEOs & Leadership Teams

Frameworks, not theory.

Behind the Coaching Breakthroughs gives you the proprietary frameworks, structured methodologies, and field-tested tools that distinguish master coaches. Each one is actionable, adaptable, and grounded in real client work.

Triple-A Alignment Method diagram

Triple-A Alignment Method

Assess, align, and articulate your unique value proposition so you stand out in a crowded market.

Niche Mastery Framework diagram

Niche Mastery Framework

Stress-test your positioning against real-world demand, competition, expertise, and passion.

Pillars of Robust Margins diagram

Pillars of Robust Margins

The financial structures behind a profitable, resilient coaching business - pricing, margins, cash flow, diversification.

Impact Pyramid diagram

Impact Pyramid

Map coaching effectiveness from behavioural change to business outcomes to demonstrable ROI.

Author photo

Sharn Rayner

Sharn Rayner is a master business coach, strategist, and leadership partner with over thirty years of experience working alongside CEOs, senior leadership teams, and high-performing coaches across New Zealand, Australia, the UK, and the United States. A former CEO and board director, she brings rare commercial depth to her coaching work - the kind that comes only from having sat in the chair herself.

Through her practice Two Tides Consulting, Sharn works with mid-market business leaders and coaches ready to scale their impact without compromising their integrity. Behind the Coaching Breakthroughs is the book she wished had existed when she was developing her own craft - a straight-talking playbook for coaches ready to move from good to exceptional.

Available now on Amazon.

Available on Amazon.com  •  Amazon.com.au  •  Amazon.co.uk

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Ember Publishing House

Ember Publishing House is an independent publisher based in New Zealand. We publish business and coaching books written by experienced practitioners - work that's grounded in real client experience and built to make a measurable difference for the people who read it.